Lifestyle and Amenities Videos Can Help Fill Your Vacancies

In the competitive world of Commercial Real Estate (CRE), attracting and retaining tenants is key to maximizing profitability. One of the most effective ways to do this is by utilizing video marketing that highlights not only the physical space but also the lifestyle and amenities that come with it. Videos allow prospective tenants to experience the property before stepping foot inside, and this immersive experience is a powerful tool for speeding up the leasing process.

Highlighting the lifestyle and amenities in videos doesn’t just showcase the building's features; it creates a narrative that resonates with prospective tenants, helping them envision themselves in the space. Here’s how using lifestyle and amenities videos can help your CRE property fill its units faster, backed by powerful statistics:

1. Videos Help Tenants Visualize Their Experience

One of the most significant advantages of using video in CRE marketing is its ability to tell a compelling story about the experience of living or working in the property. Video not only showcases the building’s design and features but also brings to life the amenities and the lifestyle tenants can expect. Whether it’s showing off a modern gym, co-working spaces, or scenic outdoor areas, video can help prospective tenants visualize how they would use and enjoy the space.

According to Wyzowl, 73% of consumers say they are more likely to buy a product or service after watching a video that explains it. For CRE properties, this means that potential tenants are more likely to take the next step toward leasing once they've seen a video that highlights the building’s amenities and lifestyle offerings.

2. Boosts Engagement and Increases Lease Inquiries

Videos are proven to increase engagement with potential tenants. The visual and dynamic nature of video content naturally grabs attention and keeps viewers engaged longer than static images or text. In the case of CRE properties, this extended engagement often leads to increased inquiries and faster leasing.

Realty Mogul reports that properties with video listings receive 400% more inquiries than those with just photos. When prospective tenants see a video highlighting the building's amenities and the lifestyle associated with the space, they are more likely to ask questions, request tours, or express interest in leasing. The emotional connection created through lifestyle and amenities videos can significantly speed up the decision-making process.

3. Differentiates Your Property in a Competitive Market

In many cities, especially in urban areas with high vacancy rates, CRE properties are competing for tenants against a variety of other options. The key to standing out is differentiating your property and making it more appealing. Video marketing helps you do just that by offering a dynamic and engaging way to present your building’s unique offerings.

The National Association of Realtors (NAR) states that 86% of homebuyers find real estate listings with video to be more helpful than those with just pictures. The same logic applies to commercial properties—when potential tenants see video content that highlights the amenities, such as pools, fitness centers, or rooftop terraces, they are more likely to feel that the property is worth considering over others that do not offer this immersive content.

4. Showcases a Property's Lifestyle and Community

For commercial properties, especially mixed-use developments, tenants are often seeking more than just a unit—they want a sense of community and a lifestyle that fits their needs. Videos provide an excellent opportunity to highlight the lifestyle aspect of your property, such as proximity to public transportation, nearby entertainment options, or communal spaces where tenants can socialize or network.

A study from Multifamily Executive found that 62% of renters say that lifestyle amenities—like pet-friendly areas, coworking spaces, or fitness centers—are an essential factor when choosing a property. By using video to showcase these aspects, you can appeal to a broader range of potential tenants, helping them understand the value of living or working in your space.

5. Increases Property Exposure and Reach

One of the most significant advantages of video content is its ability to reach a broader audience. Videos can be shared across multiple platforms—social media, email campaigns, and real estate listing websites—maximizing exposure. When it comes to CRE properties, having a property video that showcases the amenities and lifestyle offered helps to expand your reach far beyond local markets.

According to Forbes, video content is 1200% more likely to be shared than other forms of content. This means that by creating and sharing engaging videos, you can increase the likelihood that your property will be shared by tenants, brokers, or even the general public, extending your reach and increasing the chances of filling your vacancies faster.

6. Establishes Trust and Credibility

Trust is essential in the leasing process, and video is one of the most powerful tools to build that trust. By showing off the property’s amenities and demonstrating how the building enhances the tenant experience, videos help establish credibility and reassure potential tenants that they’re making the right decision.

The Social Media Examiner states that 64% of consumers are more likely to purchase or lease from a brand after watching a video. For CRE properties, this translates to tenants being more confident in the property’s value when they can see it in action. Highlighting lifestyle amenities, such as in-unit features, concierge services, or secure parking, helps tenants feel more secure in their decision to lease with you.

7. Helps with Remote Leasing and Virtual Tours

In the post-pandemic world, many tenants prefer to view properties remotely before making an in-person visit. Video marketing is crucial for remote leasing, as it allows prospective tenants to explore the property and its amenities from the comfort of their homes or offices. Lifestyle and amenities videos can provide a comprehensive virtual tour of the building, reducing the need for in-person showings and speeding up the leasing process.

Matterport reports that virtual tours can reduce the time to lease by up to 30%. By offering a virtual experience that highlights both the physical space and the lifestyle that comes with it, you can attract tenants faster and eliminate unnecessary delays in the leasing process.

Conclusion

Using video to highlight lifestyle and amenities is one of the most effective ways to fill your CRE property’s vacancies faster. Videos not only allow you to showcase the unique features of your building but also help prospective tenants connect with the lifestyle and community the property offers. From boosting engagement and increasing inquiries to establishing trust and expanding your reach, lifestyle and amenities videos are an invaluable tool for any CRE marketing strategy.

With statistics showing that video listings receive 400% more inquiries and that video content is 1200% more likely to be shared, the value of incorporating video into your marketing efforts is clear. Start using lifestyle and amenities videos today to give potential tenants a reason to choose your property—and lease it faster.